Booking at Its Best: How We Used Local Influencers to Fill Hotel Trundle

At Hotel Trundle, one of our most successful marketing strategies was working with local social influencers to drive bookings for staycations and holiday experiences. Instead of relying on broad advertising, we chose to connect with our community through people they already knew and trusted.

Columbia locals love their city, but sometimes they just need a reason to explore it from a fresh perspective. That is where influencer marketing made a real impact. We partnered with local creators who had strong connections with their followers and gave them curated staycation experiences. From cozy room tours to behind the scenes peeks at our boutique amenities, their content helped bring Hotel Trundle to life online.

One of our favorite campaigns was centered around Mother’s Day. We collaborated with mom influencers in the Columbia area and invited them to enjoy personalized stays that focused on rest, pampering, and celebration. We highlighted their experience through Instagram stories, posts, Facebook albums, and blog features. Each post gave potential guests a real and relatable reason to book a Mother’s Day getaway, and the response was immediate. Bookings increased, website visits spiked, and we built a new level of trust with our audience.

What made these partnerships successful was the genuine connection between the influencers and their followers. Their excitement about Hotel Trundle was real, and their content showed it. Instead of polished ads, we had authentic moments that felt personal and sincere.

Local influencer campaigns are a smart way to promote hospitality in your own backyard. They offer a cost-effective, creative way to showcase your brand while building real relationships with your audience.

Looking to do the same for your business? Let’s create something that inspires your community to check in and stay a while.